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All the latest news articles and market trends of the Seattle Real Estate Market. If it is happening in Seattle it is happening on the Stroupe Group.

Seattle-area Developers Turn to Virtual Reality to Sell New Construction

With the COVID-19 pandemic greatly affecting the real estate market, some developers are going digital. With sales centers closed and a stay-at-home order in Washington state, selling new construction units has been difficult. However, when forced to pivot certain developers such as Daniels Real Estate, have gone digital, per an article in Daily Journal of Commerce.

Gridiron, in Seattle’s Pioneer Square

Seattle-based Daniels Real Estate is the development company behind Gridiron – one of the most exciting new construction projects in Pioneer Square, just steps away from CenturyLink Field. The 107-unit building was finished in 2018 and 36 units still remain on the market. Available condominiums range in price from a $441,410 one-bedroom to a $785,800 two-bedroom home, per the article

In an effort to keep the sales steady, Daniels Real Estate has devised a high-tech strategy, which includes video tours narrated by brokers, apps and even an online reservation system. The video tours provide a comprehensive overview of the building and its amenities as well as select floor plans. In addition, an app called VUSE is currently tested by Gridiron’s sales team – it enables brokers to instantly create personalized virtual open houses and listing videos right from their smartphones. 


While all of the technological aspects make buying from afar as easy as possible, many homebuyers are still hesitant to proceed with such a large purchase sight-unseen. In order to encourage sales, Daniels Real Estate is allowing buyers reserve units with refundable deposits in lieu of purchase and sale agreements. Units can be reserved until May 30th or for 30 days after the stay-at-home orders are lifted, whichever comes later.

If you’d like more information about Gridiron, we’d love to help. Contact us at 206.910.5000 or at contact@stroupe.com 

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